Linear actuator manufacturer relies on online marketing tools to generate sales

HORSHAM, PA — Macron Dynamics Inc., a manufacturer of linear actuators, linear motion components, and custom mechanical motion systems, today, announced the launch of a re-designed website that will streamline the flow of quotations, user inquiries, and offer detailed searchable product data and specifications.

“As the online marketplace continues to evolve, people expect a certain level of interaction from a website,” said Macron Dynamics national sales manager Joe Baird. “If a buyer can not find the specs he or she is looking for, they will not call and ask for them, they will move on to a competitor’s website that does offer those specs.”

Behind the new website’s updated look, Macron Dynamics has integrated a high-end online catalog system that allows users to search for detailed product specifications and view CAD drawings. Users are also given the options to compare items, sort through product attributes, and request quotations on customized linear actuators and motion systems through a shopping cart feature.

“Our online marketing program is a key component to generating sales and distributing information about our products,” said Baird. “With the launch of this new website, we hope to improve the user experience,

while converting more visitors into clients.” Like many manufacturers, Macron Dynamics has built a well-rounded marketing program that emphasizes the Internet. Partnering with well-known industry
specific destinations websites, such as ThomasNet and GlobalSpec, as well as working with website development and search engine marketing firms to gain exposure on major search engines, Macron Dynamics has experienced a steady increase in sales.

Macron Dynamics offers customizable linear motion products that offer up to 500 feet of travel length, support up to 10,000 pounds of capacity, and operate at speeds up to 600 inches per second. For additional information call Macron Dynamics at 1-800-MACRON-1 or email Macron today.

###